The name Donut³ works on two levels.
It reads as “donuts”, referencing small, repeatable contributions.
At the same time, the exponent points to Web3.
The goal was to make crypto donations feel simple, approachable, and familiar — not technical.
Brand & Web
Donut³
Brand identity and web experience for a crypto-based donation platform. The service aggregates donation flows for different projects into one simple interface.
The name Donut³ works on two levels.
It reads as “donuts”, referencing small, repeatable contributions.
At the same time, the exponent points to Web3.
The goal was to make crypto donations feel simple, approachable, and familiar — not technical.
The visual language is minimal and lightweight.
• Clean, recognizable logo built around the Donut³ concept
• Soft, approachable tone to reduce entry barrier
• Clear structure for donation flows
• Consistent experience across mobile and desktop
The interface avoids complexity and focuses on clarity of action.