Brand & Web

Brand & Web

Donut³

Brand identity and web experience for a crypto-based donation platform. The service aggregates donation flows for different projects into one simple interface.

Naming as Positioning

The name Donut³ works on two levels.

It reads as “donuts”, referencing small, repeatable contributions.

At the same time, the exponent points to Web3.

The goal was to make crypto donations feel simple, approachable, and familiar — not technical.

Identity & Interface

The visual language is minimal and lightweight.

• Clean, recognizable logo built around the Donut³ concept

• Soft, approachable tone to reduce entry barrier

• Clear structure for donation flows

• Consistent experience across mobile and desktop

The interface avoids complexity and focuses on clarity of action.

The project demonstrates how naming, identity, and interface can simplify perception of complex technology.

Instead of explaining Web3, the product makes it feel easy to use.